Games Rely on Search and Browse for the Bulk of Their Google Play DownloadsĪccording to our analysis of app downloads between May 2017 and April 2018, only 10 percent of game installs on Google Play came from third party sources, such as in-app advertisements or links from the web, and 2 percent from AdWords.Īt this point, Google does not provide data on the split between search and browse among the organic sources. According to our latest follow-up analysis looking at Google Play store download sources, 88 percent of game downloads came from organic search and browse, compared to only 80 percent of App Store downloads.
Last month, Sensor Tower published a study analyzing App Store download sources.
